Can Your Fashion Brand Double Its Revenue in 2025?

Check Now: Can Your Fashion Brand Double Its Revenue in 2025?

This test will reveal your brand's potential to grow at least 2X in a year. It won’t take more than 10 minutes but will definitely bring significant value. All questions are based on real-life practices and can provide a clear picture of your current marketing performance.

Additionally, after completing the test, you’ll receive 10 practical recommendations that can significantly enhance your business metrics.

Name

Your website

Brand Awareness

Are you working on brand awareness?

No, we rarely manage social media, and customers come through word-of-mouth

We manage social media regularly and run small campaigns with influencers once a month

We manage social media regularly, use paid advertising for brand awareness, and run small one-off campaigns with influencers

We manage social media regularly (1 post per day), create viral content, use paid advertising for brand awareness, and collaborate with influencers on newsworthy occasions

We take an omnichannel approach, constantly testing new tools. We post 2–3 times a day in various formats, create viral content, use paid advertising for brand awareness, work with a dedicated influencer database, and partner with PR agencies to have celebrities wear our products

None

Traffic

How do customers find you?

Customers come through recommendations

We run small campaigns with influencers and invest in basic SEO

We use at least one paid advertising channel (Meta, Google, Pinterest), run small influencer campaigns, invest in SEO, and use basic email marketing

We use at least one paid advertising channel, run regular influencer campaigns, invest in SEO, work with marketplaces, and use personalized email marketing

We employ an omnichannel strategy, testing new hypotheses and traffic channels. We use paid advertising, run regular influencer campaigns, invest in SEO, work with marketplaces, and use personalized automated email marketing, all integrated into a cohesive strategy

None

Conversion Rate (CR)

Are you working on improving the conversion rate for your website and platforms?

No, we leave it as is, only adding new products

We try random tips we hear at conferences or online

We conduct platform audits annually with or without external help, have a plan for improving conversion rates, and follow through on implementation

We continuously audit platforms and user behavior, identify areas for improvement, and implement changes. We regularly adjust our KPI-based conversion plan and have a quality control system for content

We use automated analytics, testing, and personalized content systems. We conduct audience-based audits and implement advanced tools (e.g., AI) while continuously refining our KPI-driven conversion plan and ensuring high-quality content

None

Average Order Value (AOV)

How do you work on increasing the average order value?

We don’t focus on this yet

We create product sets and bundles

We create product sets and bundles, occasionally analyze the niche, and adjust prices

We create product sets and bundles, analyze the niche regularly, adjust prices, and use automated recommendations based on user behavior

We create product sets and bundles, analyze the niche regularly, adjust prices, use AI-driven recommendations, and design complementary products to create best-selling bundles

None

Repeat Purchases

How do you increase the number of repeat purchases?

We don’t work on this yet

We engage the audience emotionally through emails and social media

We engage the audience emotionally through emails and social media and improve customer service speed and quality

We engage the audience emotionally through emails and social media, improve customer service, and handle negative feedback effectively, turning it into positive outcomes

We engage the audience emotionally through emails and social media, improve customer service, handle negative feedback, and create client guides, exclusive sales, and auctions

None

Reporting

How do you handle reporting?

We generate reports monthly or less frequently

We generate reports weekly

We receive automated daily reports

In addition to automated reports, we create manual reports detailing results and outlining the team’s next steps to meet or exceed goals

We have real-time analytics showing hourly updates on performance. The team relies on automated online reports (e.g., Power BI)

None

Analytics

What’s the state of your analytics?

We don’t have analytics

We use basic tools like Google Analytics to track clicks and traffic

We have end-to-end analytics, including call tracking

We analyze detailed sales funnels segmented by product, with individual reports for each

We use cohort analysis and predictive LTV analysis to forecast revenue and assess audience behavior over time

None

Team

Who handles your marketing?

We don’t have a dedicated marketing specialist

A part-time SMM specialist or someone multitasking handles marketing

We have a remote freelance marketer

We have an in-house marketer with 3+ years of experience, successful cases, and a network of contractors and specialists

We have a dedicated team, including SMM specialists, analysts, traffic managers, and CRM marketers. Content and analytics are handled in-house to ensure cultural alignment and quality control

None

Planning

Do you plan your strategy?

We don’t have a plan

We set a revenue target

We set a revenue target and break it down by product, client segment, and quantity

We create a media plan, detailing the necessary ad spend to meet sales goals

We integrate LTV planning, seasonality, and competitive analysis into our strategy, identifying weaknesses in competitors and investing to capitalize on them

None

10.

Product

How well do you know your customer?

We have a general idea of who buys from us

We know the specific segment, gender, and age of our customers

We understand our customers’ pain points and how they want them solved

We’ve created a unique value proposition, differentiated ourselves from competitors, and leveraged our expertise in product promotion

We’ve built a strong brand and mapped out a comprehensive Customer Journey Map. Customers trust us and return to meet their needs in the way we offer

None

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